Mauricio Ferreira
About Mauricio Ferreira
Mauricio Ferreira is a Director currently working at Red Ventures and Uswitch.com in London, England, with extensive experience in marketing effectiveness and brand media investment. He has a diverse background in financial services and home services marketing, having held various roles at notable companies including Vale and Oi S.A.
Work at Red Ventures
Mauricio Ferreira has held multiple roles at Red Ventures since 2018. He started as an Associate and progressed to Senior Associate, where he worked for two years until 2021. In 2021, he took on the role of Director, focusing on brand media investment and marketing effectiveness. His contributions have included integrating the quick-thinking culture of Red Ventures with investor expertise, particularly from Silver Lake. He has also led marketing initiatives across various brands within RVU.
Current Roles at Uswitch.com
Since 2021, Mauricio Ferreira has served as the Brand Media Investment Lead at Uswitch.com. In this role, he has been instrumental in empowering consumers to make informed decisions through effective brand media investments. His leadership in this position has contributed to the growth of Uswitch.com as a key player in online consumer empowerment.
Education and Expertise
Mauricio Ferreira holds a Bachelor of Science in Statistics from Universidade de Brasília, completed in 2006. He furthered his education with an MBA from IESE Business School, which he obtained in 2018. Additionally, he completed a Mini MBA in Brand Management from Marketing Week in 2021. His educational background supports his expertise in financial services and marketing, particularly in brand media investment and marketing effectiveness.
Professional Background
Mauricio Ferreira has a diverse professional background, beginning his career as a Business Development Intern at Tele Centro Oeste Celular Participações S.A. in 2003. He has held various analytical and leadership positions at companies such as Oi S.A., Vale, and Brasil Telecom. His experience spans procurement planning, competitive intelligence, data mining, and marketing planning, providing him with a comprehensive understanding of marketing and analytics.
Achievements in Marketing Effectiveness
In his current role at RVU, Mauricio Ferreira has led marketing effectiveness initiatives across multiple brands, including Uswitch.com, Confused.com, and Money.co.uk. His efforts have focused on leveraging industry expertise to enhance brand performance and consumer engagement. He has played a significant role in developing RVU's online platforms aimed at consumer empowerment.