Melody Petulla
About Melody Petulla
Melody Petulla is the Director of Brand Strategy at Red Ventures, where she has worked since 2022. She has a strong background in SEO and brand strategy, with experience at various companies, including Merkle and Goldstein Communications.
Current Role at Red Ventures
Melody Petulla currently serves as the Director of Brand Strategy at Red Ventures. She has held this position since 2022, contributing to the company's brand development and strategic initiatives. Her role involves overseeing brand strategy efforts and aligning them with the company's overall objectives.
Previous Experience at Red Ventures
Prior to her current role, Melody Petulla worked at Red Ventures as the SEO Director for ZDNet from 2021 to 2022. In this capacity, she focused on enhancing the search engine optimization strategies for the brand, leveraging her extensive knowledge in technical SEO and content strategy.
Professional Background in SEO
Melody Petulla has a robust background in search engine optimization. She has worked in various capacities, including as Senior SEO Specialist at Merkle | RKG from 2013 to 2014, Senior Account Manager, SEO at Merkle from 2014 to 2018, and Director, SEO at Merkle from 2018 to 2021. Her experience encompasses technical SEO, on-page optimization, site migrations, and project management.
Education and Expertise
Melody Petulla studied at Wake Forest University School of Business, where she earned a Bachelor of Science (BS) in Business & Enterprise Management with a concentration in Marketing from 2009 to 2013. Her educational background supports her extensive expertise in SEO across various industries, including Retail, FinTech, B2B, News, and Home Services.
Early Career at Goldstein Communications
Melody Petulla began her career as a Junior Account Executive at Goldstein Communications in 2012, where she worked for five months. This early experience provided her with foundational skills in account management and client relations.