Nicole Geehr
About Nicole Geehr
Nicole Geehr is a Senior Associate Strategy Analyst at Red Ventures, where she has worked since 2019. She has a background in marketing and strategy, with experience at various organizations including VaynerMedia and Wells Fargo Advisors.
Work at Red Ventures
Nicole Geehr has been employed at Red Ventures since 2019, serving as a Senior Associate in the Strategy Analyst role. In this position, she is responsible for leading project management initiatives that involve email and on-site strategies. Her work requires coordination across various teams, including design, content, engineering, data, and account management. She focuses on the ongoing maintenance and optimization of remarketing programs for multiple brands, contributing to the company's overall strategic goals.
Previous Experience
Prior to her role at Red Ventures, Nicole gained diverse experience through several internships. She worked as a People and Experience Intern at VaynerMedia for two months in 2018. In 2016, she completed a seven-month internship as a Wealth Management Intern at Wells Fargo Advisors. Additionally, she held multiple positions at Vanderbilt University - Owen Graduate School of Management, including an Accelerator Marketing Internship and a role in the Vanderbilt Accelerator Program. Her experience also includes a marketing internship at StudioNow in 2019.
Education and Expertise
Nicole studied at Vanderbilt University, where she earned a degree in Human and Organizational Development with a minor in Corporate Strategy from 2015 to 2019. She also participated in the Semester At Sea program in 2018, which lasted for 11 months. Her educational background has equipped her with skills in CRM, CDP, and data visualization tools, including Segment, Iterable, Blueshift, and SendGrid. She specializes in optimizing email marketing strategies for digital brands across various sectors.
Skills and Specializations
Nicole specializes in optimizing email marketing for digital brands, particularly in the telecommunications, energy, and mover services industries. Her role involves utilizing and teaching various tools related to customer relationship management and data visualization. She is responsible for the strategy and reporting of remarketing programs across multiple domains, ensuring that these initiatives are effectively maintained and optimized.