Patrick Mc Kendry
About Patrick Mc Kendry
Patrick McKendry serves as the Senior Director of Growth Marketing at Red Ventures, where he has worked since 2014. He specializes in optimizing pay-per-click advertising and enhancing marketing performance through innovative strategies.
Work at Red Ventures
Patrick Mc Kendry has served as Senior Director of Growth Marketing at Red Ventures since 2014. In this role, he focuses on optimizing pay-per-click advertising across major platforms, including Google, Bing, and Yahoo. He leads a team dedicated to enhancing marketing performance through innovative strategies. His responsibilities also include collaborating with customer experience and sales operations teams to ensure alignment of marketing strategies across various consumer touch points. Prior to his current position, he worked as a Paid Search Intern at Red Ventures for two months in 2013, where he was involved in executing technical functions of paid search, including campaign creation and ad copy testing.
Education and Expertise
Patrick Mc Kendry studied at Wake Forest University from 2010 to 2014, where he earned degrees in Business and Enterprise Management and Psychology. His educational background provides a foundation for his expertise in marketing, particularly in growth marketing strategies. This academic experience contributes to his ability to conduct keyword profitability analyses and optimize marketing performance effectively.
Background
Before joining Red Ventures, Patrick Mc Kendry gained experience as a Marketing/Social Media Intern at the AACA Museum in 2012. During his three-month internship, he developed skills in marketing and social media management. This early experience in the marketing field helped shape his career path and provided practical knowledge that he applies in his current role.
Achievements
In his role as Senior Director of Growth Marketing at Red Ventures, Patrick Mc Kendry has been instrumental in finding innovative ways to optimize the sales funnel and create value for both partners and consumers. His leadership in optimizing pay-per-click advertising has contributed to the overall marketing success of the organization. Additionally, his collaborative efforts with various teams have enhanced the alignment of marketing strategies across consumer touch points.