Rachel Malone Olson
About Rachel Malone Olson
Rachel Malone Olson serves as the Vice President of Brand and Marketing at The Points Guy, a position she has held since 2021. With a background in advertising and extensive experience in client management, she has worked with various organizations, including aimClear® and Red Ventures.
Work at Red Ventures
Rachel Malone Olson has served as Vice President at Red Ventures since 2016. In this role, she has focused on strategic initiatives that enhance the company's marketing and brand presence. Her responsibilities include managing a diverse portfolio of clients and ensuring effective performance reporting. Olson's experience at Red Ventures spans over eight years, during which she has contributed to the company's growth and success in the competitive marketing landscape.
Current Position at The Points Guy
Since 2021, Rachel Malone Olson has held the position of Vice President of Brand and Marketing at The Points Guy. In this capacity, she oversees brand strategy and marketing initiatives, aiming to strengthen the company's market position. Her role involves leveraging her expertise in audience engagement and performance metrics to drive brand awareness and customer loyalty.
Previous Experience at aimClear®
Rachel Malone Olson worked at aimClear® as a Social Account Manager from 2014 to 2016. During her tenure, she developed the company's social portfolio and blog, demonstrating a commitment to detail and strategic planning. Her work contributed to enhancing aimClear's online presence and engagement with clients.
Education and Expertise
Rachel Malone Olson studied at Iowa State University from 2007 to 2011, where she focused on Advertising and Criminal Justice. She achieved a degree in Advertising. Her academic background supports her expertise in psychographic audience build-out and comprehensive performance reporting, which are essential skills in her current and previous roles.
Background and Early Career
Before her roles at aimClear® and Red Ventures, Rachel Malone Olson gained experience as a Senior Client Manager at Medical Web Experts from 2011 to 2012 in Buenos Aires, Argentina. She also worked as a Project Coordinator at Compudyne, Inc. from 2013 to 2014 in Duluth, Minnesota. Additionally, she volunteered as the Fuse Duluth Leadership Council- Volunteer Action Team Chair at the Duluth Area Chamber of Commerce from 2013 to 2015.