Reema Rao
About Reema Rao
Reema Rao serves as the Vice President and General Manager of Digital Partners at Apple, overseeing a team of over 50 professionals. With extensive experience in product management and marketing across various companies, she has held leadership roles at HBO, WarnerMedia, and Red Ventures.
Current Role at Red Ventures
Reema Rao serves as Vice President & General Manager of Digital Partners at Red Ventures, a position she has held since 2021. In this role, she leads a cross-functional team of over 50 professionals across various departments, including paid media, design, data and analytics, and engineering. She is responsible for overseeing the partnership with Apple, which encompasses multiple lines of business such as TV, Music, Gaming, Credit Card, Podcasts, News, and Books. Her responsibilities include managing the strategic and operational aspects of over 10 direct-to-consumer digital subscription services.
Previous Experience at WarnerMedia and HBO
Prior to her current role, Reema Rao worked at WarnerMedia as Vice President of Product and Partner Marketing from 2018 to 2021. Before that, she held multiple positions at HBO, including Director of Global Product Management from 2010 to 2018, and Director of Global Distribution Marketing for a brief period in 2018. Her experience at HBO also includes serving as Marketing & Product Manager from 2007 to 2010. These roles contributed to her expertise in product management and marketing strategies.
Early Career and Marketing Roles
Reema Rao began her career in marketing with positions at various companies. She worked as a Marketing Assistant at dELiA*s from 1999 to 2001 and later as a Marketing Manager at Gap Inc. for a short period in 2006. Additionally, she gained experience as an Account Executive at AGA Marketing & Design from 2001 to 2002 and as an Account Manager at Momentum Worldwide from 2004 to 2006. These early roles laid the foundation for her future leadership positions in marketing and product management.
Education and Academic Background
Reema Rao studied at Parsons School of Design - The New School, where she focused on Design & Marketing Management. She earned a Bachelor of Business Administration (BBA) degree, completing her studies from 1998 to 2001. This academic background provided her with essential knowledge and skills that have been instrumental in her career in marketing and product management.
Leadership and Team Management
In her role at Red Ventures, Reema Rao leads a diverse team that includes professionals from various disciplines. She is part of the Senior Executive Leadership Team, where she contributes to high-level decision-making and strategy development. Her leadership involves overseeing profit and loss management for the Apple partnership and ensuring effective growth marketing, technology integration, and data management.