Rob Caiello
About Rob Caiello
Rob Caiello serves as the Director of Business Development and Marketing at Red Ventures, where he has significantly enhanced the prospect pipeline by 250% since 2017. His extensive career includes leadership roles at HSN, DIRECTV, and Allconnect, along with a strong educational background in engineering and marketing.
Work at Red Ventures
Rob Caiello has been serving as the Director of Business Development and Marketing at Red Ventures since 2017. In this role, he has successfully rebuilt and increased the prospect pipeline by 250%, significantly enhancing business opportunities. His tenure at Red Ventures has been marked by a focus on strategic growth and the development of innovative marketing strategies.
Previous Experience in Marketing
Prior to his current position, Rob Caiello held various marketing roles across multiple organizations. He worked at HSN from 1998 to 2003, where he served as the Director of Affiliate Marketing, Retention, Research, and Analysis. He later returned to HSN as the VP of Credit Card Marketing, Strategic Alliances, and CRM from 2003 to 2005. Additionally, he was the Marketing Director for Retention, Winback, and Acquisition at DIRECTV from 2007 to 2010, and served as VP of Marketing, Customer Experience, Go-to-Market, Product, and Business Development at Allconnect from 2011 to 2017.
Education and Expertise
Rob Caiello holds a Bachelor of Science degree in Industrial Engineering from the Rochester Institute of Technology. He furthered his education with an MBA in Marketing and Quantitative Methods from Syracuse University. Additionally, he completed Continuing Studies in Digital Media Marketing at New York University, equipping him with a diverse skill set in both engineering and marketing disciplines.
Achievements in Marketing Strategy
Throughout his career, Rob Caiello has demonstrated a strong ability to drive marketing success. He increased digital affiliate revenue by six times through strategic partnerships during his time at HSN. He also landed pilots to enhance customer engagement with smart home and security products, showcasing his focus on emerging technologies. Furthermore, he spearheaded the development of a new 'software as a service' product, highlighting his innovative approach to product offerings.