Robin Layton
About Robin Layton
Robin Layton is an experienced editor and communications director with a strong background in content creation and marketing. Currently serving as an Editor at Red Ventures and as Communications & Marketing Director at YAVAPAI BIG BROTHERS/BIG SISTERS, INC., Layton has over 20 years of experience in the field.
Work at Red Ventures
Robin Layton has served as an Editor at Red Ventures since 2020. In this role, she leads a team of in-house content creators and freelancers, focusing on content development and publication. She is responsible for developing and maintaining content calendars to ensure timely publication. Layton incorporates SEO best practices to optimize content performance on a B2C website, collaborating with cross-functional teams including SEO, Outreach, Sales, and Creative to enhance overall content effectiveness.
Current Role at YAVAPAI BIG BROTHERS/BIG SISTERS, INC.
Since 2017, Robin Layton has held the position of Communications & Marketing Director at YAVAPAI BIG BROTHERS/BIG SISTERS, INC. in Prescott, Arizona. In this capacity, she oversees communication strategies and marketing initiatives to promote the organization's mission. Her role involves collaborating with various stakeholders to effectively convey the organization's message and engage the community.
Previous Experience at Frederick News-Post
Robin Layton worked at Frederick News-Post from 1989 to 1999, where she gained ten years of experience in production. This role provided her with foundational skills in content creation and editorial processes, contributing to her later positions in editing and communications.
Background in Journalism and Education
Robin Layton studied at Shepherd University, where she earned a Bachelor's degree in English and Journalism from 1985 to 1989. This educational background laid the groundwork for her career in content creation and editing, equipping her with essential skills in writing and communication.
Technical Proficiency and Tools
Robin Layton is proficient in a variety of tools essential for content management and collaboration. Her expertise includes Asana, Helios, WordPress, Slack, Google Apps, Google Analytics, Excel, Ghost CI, and in-house AI tools. This technical proficiency supports her roles in content development and team leadership.