Samantha Martin
About Samantha Martin
Samantha Martin serves as the Director of People Operations at Red Ventures, where she leads the Sales Recruiting team and oversees the performance management process for the Sales vertical. With a background in sales and coaching, she focuses on enhancing the employee experience and developing effective training for new hires.
Current Role in People Operations
Samantha Martin serves as the Director of People Operations at Red Ventures, a position she has held since 2018. In this role, she leads the Sales Recruiting team, focusing on achieving hiring goals while ensuring the quality and integrity of new hires. She implements strategies to enhance the employee experience based on feedback from new employees and oversees the performance management process for the Sales vertical. This includes coordinating a comprehensive review process that spans 6 to 8 weeks.
Previous Experience at Red Ventures
Before her current role, Samantha Martin worked at Red Ventures in various capacities. She served as a Sales Director from 2017 to 2018, where she managed sales operations in Fort Mill, South Carolina. Prior to that, she was a Senior Performance Coach from 2016 to 2017, focusing on performance improvement and coaching strategies. Her experiences in these roles contributed to her understanding of sales dynamics and team development.
Educational Background
Samantha Martin studied at Western Carolina University, where she earned a degree in Communications with a focus on Broadcast and Broadcast Sales. This educational background provided her with foundational skills in communication and media, which she has applied throughout her career in people operations and sales.
Employee Development Initiatives
In her current role, Samantha Martin is responsible for the development of Onboarding Coaches who train new hires for success in sales roles. She focuses on leveraging long-term strategy and data analysis to assess new hire performance during and after training, identifying areas for improvement. Her efforts are aimed at ensuring that new employees receive the support needed to thrive in their positions.
Performance Management Oversight
Samantha Martin plays a crucial role in setting expectations for leaders within the organization. She emphasizes the importance of a fair and consistent review process, ensuring that feedback is accurate and properly communicated. Her oversight of the performance management process is integral to maintaining high standards within the Sales vertical.