Santiago Diaz
About Santiago Diaz
Santiago Diaz serves as the Director of Product & UX Deposits at Red Ventures, where he has implemented strategic initiatives that significantly improved team productivity and customer engagement. He holds a Bachelor of Science in Financial Economics from the University of North Carolina at Greensboro and has extensive experience in sales and product management across various roles, including at Procter & Gamble.
Current Role at Red Ventures
Santiago Diaz serves as the Director of Product & UX Deposits at Red Ventures. He has been in this role since 2022, operating in a hybrid capacity within the Charlotte Metro area. In his current position, he has successfully implemented a talent up-skilling initiative and strategic reorganization within the Product and UX team, which resulted in a 20% reduction in operational expenses. Additionally, he developed and executed a multi-year strategic product and testing roadmap that led to a 40% increase in team productivity.
Previous Experience at Procter & Gamble
Prior to his current role, Santiago Diaz held several positions at Procter & Gamble. He worked as a Senior Sales Manager for the Kroger Team from 2017 to 2018. Following this, he served as Sales Director for Olay North America from 2018 to 2021, and then as Brand Director for Olay North America from 2021 to 2022. His experiences at Procter & Gamble contributed to his expertise in sales and brand management.
Experience at Sprints Athletic Apparel
Santiago Diaz worked as the Chief Sales Officer at Sprints Athletic Apparel from 2020 to 2022. His role involved overseeing sales strategies and operations within the Cincinnati Metropolitan area. This position allowed him to further develop his leadership and sales management skills in the athletic apparel industry.
Educational Background
Santiago Diaz completed his high school education at Light House Christian Academy from 2004 to 2008. He then pursued higher education at the University of North Carolina at Greensboro, where he studied Financial Economics and earned a Bachelor of Science (B.S.) degree from 2009 to 2013. His educational background has provided him with a solid foundation in economics and finance.
Innovative Initiatives in UX Testing
At Red Ventures, Santiago Diaz spearheaded a pilot program that introduced AI and machine learning-driven UX testing tools. This initiative resulted in a 20% increase in organic customer engagement, demonstrating his commitment to leveraging technology to enhance user experience and drive business results.