Caity Reynolds
About Caity Reynolds
Caity Reynolds is a Senior Marketing Associate at Redaptive, Inc, where she has worked since 2022. She has a diverse background in marketing, having held various roles at companies such as KELLER, Excella, and McKinley Advisors, and holds a Bachelor of Science in Marketing and Supply Chain Management from the University of Maryland College Park.
Work at Redaptive
Caity Reynolds currently serves as a Senior Marketing Associate at Redaptive, Inc. since 2022. In this role, she focuses on enhancing marketing strategies and aligning them with the company's business objectives. Her responsibilities include implementing marketing automation software to improve program expansion and scale marketing efforts. She plays a key role in curating and leading the digital content strategy, which involves setting the tone and voice for the company's communications.
Previous Experience in Marketing
Before joining Redaptive, Caity Reynolds held several marketing positions. She worked at Excella as a Senior Marketing Campaign Specialist from 2021 to 2022, where she contributed to campaign development. Prior to that, she was a Marketing Manager at McKinley Advisors for one month in 2021. She also served as a Marketing Specialist at McKinley Advisors from 2019 to 2021, focusing on various marketing initiatives. Earlier in her career, she worked at KELLER in multiple roles, including Marketing Coordinator and Marketing Associate.
Education and Expertise
Caity Reynolds earned her Bachelor of Science (B.S.) in Marketing and Supply Chain Management from the University of Maryland College Park, completing her studies from 2011 to 2015. Her educational background provides a solid foundation for her marketing expertise, enabling her to implement effective marketing strategies and collaborate across functions within organizations.
Background in Event Marketing
Caity Reynolds has experience in event marketing, having worked as an Event Marketing and Planning Intern at Baltimore Events Inc. in 2014. This role allowed her to gain insights into event coordination and marketing strategies, further enhancing her skill set in the marketing field. Additionally, she began her career as a Data Entry Assistant at Technical Traffic Consultants Corporation in 2013, which contributed to her understanding of data management in marketing.
Achievements in Marketing Strategy
Throughout her career, Caity Reynolds has implemented significant marketing strategies, including the development of processes for cross-functional collaboration within organizations. She has focused on aligning marketing efforts with evolving business strategies to drive industry leadership. Her ability to curate digital content and enhance marketing automation reflects her commitment to advancing marketing practices.