Jim Benson
About Jim Benson
Jim Benson serves as the Vice President of Marketing at Redaptive, Inc., a position he has held since 2023. With a robust background in marketing and finance, he has previously worked in various leadership roles at GE and other companies, contributing to numerous rebranding efforts across multiple industries.
Work at Redaptive
Jim Benson currently serves as the Vice President of Marketing at Redaptive, Inc., a position he has held since 2023. His role is based in Denver, Colorado, and operates in a hybrid work environment. In this capacity, he is responsible for overseeing the marketing strategies and initiatives that drive the company's growth and brand presence in the energy efficiency sector.
Previous Experience in Marketing
Prior to his current role, Jim Benson held various significant positions in marketing across multiple organizations. He was the VP of Marketing & Communications at Current Lighting from 2022 to 2023. Before that, he served as Head of Marketing, Communications, and Strategic Alliances at GE Current from 2019 to 2022, and as Global GM of Marketing at GE Lighting from 2011 to 2015. His extensive experience includes a focus on branding and strategic marketing across diverse industries.
Education and Expertise
Jim Benson earned his Bachelor of Science in Finance and Economics from The Ohio State University, where he studied from 1985 to 1991. He furthered his education at Northwestern University's Kellogg School of Management, completing an Executive Marketing program from 2006 to 2007. Additionally, he has completed management development courses at Crotonville Alumni, focusing on Lean Sigma, leadership, and process improvement.
Career Background
Jim Benson's career spans several decades, beginning with his role in GE's Financial Management Program from 1991 to 1994. He has worked in various capacities at GE, including as a Global Finance Manager and in marketing roles that contributed to significant rebranding efforts. His career history reflects a unique ability to adapt and thrive in different marketing environments, particularly during mergers and acquisitions.
Personal Interests and Activities
Outside of his professional responsibilities, Jim Benson is passionate about storytelling, which he considers essential for creating impactful branding. He also participates in the Kayak Bass Fishing tournament trail, balancing this hobby with family commitments. His engagement in these activities reflects his diverse interests and commitment to maintaining a well-rounded lifestyle.