Brandon Snow
About Brandon Snow
Brandon Snow Managing Director
Brandon Snow currently holds the position of Managing Director. With an extensive background in leadership roles across various high-profile organizations, he has demonstrated expertise in commercialization, marketing, and strategic initiatives. His prior roles have equipped him with a deep understanding of driving revenue growth and expanding market presence.
Brandon Snow Former Formula 1 Executive
Brandon Snow served as Managing Director - Commercial & Marketing for Formula 1. In this role, he was responsible for the commercialization of Formula 1's rights, encompassing Sponsorship, Licensing, Promoter/Markets, Hospitality, Gaming, and other commercial areas. He also oversaw marketing efforts aimed at building a global fanbase. Snow's strategic initiatives contributed to the growth and diversification of Formula 1's audience and revenue streams.
Brandon Snow Activision Blizzard Career
At Activision Blizzard, Brandon Snow held multiple key roles including Global Head of Esports and Chief Revenue Officer of Brand Partnerships. He played a critical role in the development and commercialization of esports products such as the Call of Duty League and Overwatch League. As chief revenue officer, he led the organization’s key revenue lines across disciplines including sponsorship, media, and content licensing.
Brandon Snow NBA Tenure
Brandon Snow spent a decade with the NBA, culminating in his role as Senior Vice President of Team Marketing and Business Operations (TMBO). He also served as SVP, Global Marketing Partnership at NBA China, where he oversaw partnership sales and activations, licensing, and advertising sales. His work at the NBA league office in New York involved driving sponsorship and marketing partnership sales globally, including in Latin America, EMEA, and Asia Pacific regions.
Brandon Snow Education and Expertise
Brandon Snow holds a Bachelor of Arts in Advertising and Marketing from the College of Media and Communications at Texas Tech University. His extensive career has provided him with comprehensive experience in marketing, brand-building, and commercial strategies. He has worked on a global scale, managing business for leading brands such as McDonald’s and Volkswagen, thereby gaining valuable insights into both US and international markets.