Kevin La Force
About Kevin La Force
Kevin LaForce Background Information
Kevin LaForce is currently the Managing Director, with a background in high-level media strategy and business development. His career includes significant tenure at the National Football League (NFL), where he influenced major strategic initiatives and investment decisions. LaForce holds a B.A. in English and Government from Lehigh University and an M.B.A. from Duke University's Fuqua School of Business.
Kevin LaForce Education and Expertise
Kevin LaForce received a well-rounded education with a B.A. in English and Government from Lehigh University and an M.B.A. from Duke University's Fuqua School of Business. His academic background supports his expertise in strategic media, business development, and corporate transactions.
Kevin LaForce Career at NFL
At the NFL, Kevin LaForce served as Senior Vice President of Media Strategy and Business Development. In this role, he managed key partnerships that represented over 70% of the NFL's annual revenue. He also led the organization's strategic investment entity, 32 Equity, from 2013 to 2021, growing it into a market-leading platform. His efforts culminated in negotiating a historic live game distribution contract worth over $110 billion.
Kevin LaForce's Role in Growing 32 Equity
Kevin LaForce established and led 32 Equity, the NFL's strategic investment entity, serving as Vice President from 2013 to 2021. Under his leadership, 32 Equity grew into a market-leading strategic investment platform. He was instrumental in structuring investments and strategic partnerships that substantially expanded the entity's influence and financial impact.
Kevin LaForce Contribution to On Location Experiences
Kevin LaForce was a key figure in the spin-off of the NFL's premium hospitality business, On Location Experiences. His strategic insights and management facilitated its growth to over $550 million in revenue by the time it was sold to Endeavor in 2020. The spin-off showcased his ability to drive significant business transformations and increase organizational value.