Prateek Singh
About Prateek Singh
Prateek Singh serves as the GM of Retail Marketing at Redcliffe Labs, bringing extensive experience from previous roles in marketing at various companies, including Pathkind Diagnostics and Reliance Communications. He possesses a strong background in digital marketing strategies and has a reputation for innovative thinking in branding and product launches.
Current Role at Redcliffe Labs
Prateek Singh serves as the GM Retail Marketing at Redcliffe Labs, a position he has held since 2022. In this role, he is responsible for overseeing retail marketing strategies and initiatives. His focus includes enhancing brand visibility and driving customer engagement within the healthcare sector. Based in Noida, Uttar Pradesh, Singh applies his extensive marketing experience to improve the company's retail outreach.
Previous Experience in Retail Marketing
Before joining Redcliffe Labs, Prateek Singh worked as the Retail Marketing Head at Pathkind Diagnostics Pvt. Ltd. from 2017 to 2022. During his five-year tenure in Gurgaon, Haryana, he led various marketing initiatives that contributed to the brand's growth in the diagnostics sector. Prior to that, he held the position of Senior Manager Marketing at Nextra Teleservices Pvt Ltd from 2012 to 2017, where he further developed his marketing expertise.
Early Career in Marketing
Prateek Singh began his marketing career at Reliance Communications as an Assistant Manager Marketing from 2007 to 2009 in New Delhi. He then transitioned to DigiVive (Infotel Group) as Deputy Manager Marketing, where he worked from 2009 to 2012 in Gurgaon. These early roles provided him with foundational skills in marketing strategy and brand management.
Educational Background
Prateek Singh has a solid educational foundation in management. He earned his MBA from Amity Business School from 2005 to 2007. Prior to that, he completed his Bachelor in Management Studies at the University of Mumbai from 2002 to 2005. His academic journey began at St. Peter's College, Agra, where he completed his ICSE and ISC from 1990 to 2002.
Marketing Skills and Expertise
Prateek Singh is recognized for his ability to devise effective digital marketing strategies that enhance brand visibility. He is known for his creative approach to seasonal and regional campaigns, showcasing his out-of-the-box thinking. Singh excels in managing multiple agencies and vendors, demonstrating strong negotiation skills to optimize marketing spend. His experience includes championing successful branding strategies and product launch campaigns.