Francesca Axe
About Francesca Axe
Francesca Axe is a Global Campaign Manager at Redgate Software, with a diverse background in marketing and communications across various organizations, including the University of Cambridge and Abcam.
Work at Redgate Software
Francesca Axe has been serving as the Global Campaign Manager at Redgate Software since 2022. In this role, she is responsible for developing and executing global marketing campaigns that align with the company's strategic goals. Her focus includes enhancing brand visibility and driving engagement across various channels.
Previous Experience in Marketing
Prior to her current position, Francesca Axe worked at several organizations in marketing roles. She was a Marketing Research Executive at Capita Education Software Solutions from 2007 to 2011, where she contributed to market analysis and strategy development. She then served as a Marketing Manager at the University of Cambridge Institute of Continuing Education from 2019 to 2022, overseeing marketing initiatives for educational programs.
Experience at Abcam
Francesca Axe held multiple positions at Abcam, starting as a Global Marketing Executive from 2011 to 2014, and later becoming the Communications & PR Manager from 2014 to 2019. During her tenure, she developed an in-house press function that increased press coverage in target publications by 20% year on year and successfully delivered over 70 global events, including a software user group for more than 150 delegates.
Educational Background and Early Career
Francesca Axe began her career as a Marketing Events Coordinator at the University of Cambridge ESOL Examinations from 2005 to 2007. She then transitioned to Capita Education Software Solutions as a Marketing Events Executive for 8 months in 2007. These early roles provided her with foundational skills in event management and marketing strategy.
Skills and Expertise
Francesca Axe is skilled at translating technical concepts into engaging content for both online and offline channels. This ability enhances her effectiveness in marketing communications, allowing her to connect with diverse audiences and convey complex information in an accessible manner.