James Hoar

Emea | Business Development Representative @ Redgate Software

About James Hoar

James Hoar serves as a Business Development Representative for EMEA at Redgate Software, where he focuses on improving database management processes. He has a background in customer service and business development, with previous roles at Sitel, Stratas, Tesco, and as a founder of Fast Digital Platforms.

Work at Redgate Software

James Hoar currently serves as a Business Development Representative for the EMEA region at Redgate Software. He has held this position since 2024, working in a hybrid capacity from Cambridge, England. In his role, he advocates for transforming database management processes to be compliant and DevOps ready, utilizing Redgate solutions such as Flyway, TDM, and Monitor. His contributions have been significant, including initiatives that resulted in 100% database availability and a 30% reduction in post-deployment errors.

Previous Employment Experience

Prior to joining Redgate Software, James Hoar worked at Stratas as a Business Development Executive from 2021 to 2024. Before that, he was a Customer Service Advisor at Sitel from 2020 to 2021. His early career included a position as a Customer Assistant at Tesco in 2020 and founding Fast Digital Platforms, where he worked for seven months in 2017 to 2018.

Education and Expertise

James Hoar studied at Aylesbury College, where he earned a Level 3 Extended Diploma in IT from 2018 to 2020. He is currently pursuing a BSc (Hons) in Professional Practice in Business to Business Sales at Middlesex University, which he will complete in 2025. His educational background provides him with a solid foundation in computer science and sales operations.

Achievements in Database Management

During his tenure at Redgate Software, James has played a key role in improving database management processes. His initiatives have led to an 83% reduction in time spent on database deployments. Additionally, he has contributed to achieving 100% database availability and a 30% decrease in post-deployment errors, demonstrating his impact on operational efficiency.

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