John Ponte
About John Ponte
John Ponte is the Senior Director of Demand Generation at QAD Redzone, where he has worked since 2021. With over 15 years of experience in demand generation and field marketing, he has held various leadership roles at companies such as Criteo, MOO, and Crimson Hexagon.
Current Role at QAD Redzone
John Ponte serves as the Senior Director of Demand Generation at QAD Redzone, a position he has held since 2021. In this role, he is responsible for developing and executing demand generation strategies that drive customer engagement and support sales initiatives. His focus is on creating scalable marketing programs that effectively accelerate the sales pipeline.
Previous Experience at Criteo
Prior to his current role, John Ponte worked at Criteo in various capacities. He was the Senior Manager of Marketing for the Mid-Market in the Americas for 10 months in 2017. He then advanced to Senior Director, Head of Field Marketing for the Americas from 2019 to 2021, and also served as Head of Global Mid-Market Field Marketing from 2018 to 2019. His time at Criteo was marked by a focus on field marketing strategies tailored to the mid-market segment.
Career Background in Marketing
John Ponte has over 15 years of experience in demand generation and field marketing, primarily in high-tech markets. His career includes roles such as Director of Demand Generation at MOO from 2015 to 2017, Director of Marketing at Nasuni from 2014 to 2015, and Director of Marketing at Crimson Hexagon from 2011 to 2014. He has consistently focused on advancing B2B products and services through targeted marketing efforts.
Educational Background
John Ponte studied at the University of Rhode Island, where he earned a Bachelor of Arts degree from 1990 to 1994. His educational background has provided a foundation for his extensive career in marketing and demand generation.
Expertise in Marketing Strategies
John Ponte specializes in developing comprehensive marketing plans that span multiple channels, including account-based marketing (ABM), digital marketing, and partner marketing. He is recognized for his ability to deliver targeted customer experiences and for building strategic partnerships that align marketing efforts with business objectives. His leadership style emphasizes motivating teams and fostering professional growth.