Lawrence Green
About Lawrence Green
Lawrence Green serves as the Senior Vice President of Global Sales at QAD Redzone, bringing over 20 years of experience in the technology sector. He has a strong background in sales, project management, and operational consulting, with a focus on enhancing productivity and addressing challenges in the manufacturing industry.
Current Role at QAD Redzone
Lawrence Green serves as the Senior Vice President of Global Sales at QAD Redzone, a position he has held since 2023. In this role, he is responsible for overseeing global sales strategies and initiatives. His leadership aims to drive growth and enhance customer engagement across various markets. Green's extensive experience in sales and operations management supports his current responsibilities, contributing to the company's objectives in the technology sector.
Previous Experience at QAD Redzone
Before his current position, Lawrence Green held multiple roles at QAD Redzone. He served as Vice President of Sales - Medium Enterprise from 2019 to 2022, and as SVP Sales Medium Enterprise for 7 months in 2022. During his tenure, he played a significant role in implementing the Connected Worker platform, which has been adopted by over 850 plants, enhancing productivity and employee experience.
Background and Education
Lawrence Green studied at Bournemouth University, where he earned a BA (Hons) in Business Studies and Operations Management from 2000 to 2004. His educational background laid the foundation for his career in the technology sector, where he has accumulated over 20 years of experience. He began his career as a Consultant at Management Performance Limited, a UK-based consultancy focused on continuous improvement.
Contributions to Industry Solutions
Lawrence Green has contributed to the development of a SaaS-based collaboration and engagement solution that has achieved productivity increases of more than 20% within 90 days of implementation. He has also been involved in addressing labor shortages and worker burnout in the manufacturing sector through innovative solutions, demonstrating his commitment to improving operational efficiency.
Leadership and Change Management
As a founding member of the Redzone leadership team in 2013, Lawrence Green has played a key role in spearheading change management and lean manufacturing initiatives, particularly for food and beverage processors. His hands-on experience in manufacturing operations and continuous improvement has been instrumental in driving organizational success and enhancing operational practices.