Atoria Mills
About Atoria Mills
Atoria Mills serves as the Manager of Talent Brand and Recruitment Marketing at REEF, a position she has held since 2022. With a background in journalism and human resources, she has accumulated diverse experience in employer branding and recruitment across several prominent organizations.
Work at REEF
Atoria Mills serves as the Manager of Talent Brand & Recruitment Marketing at REEF, a position she has held since 2022. In this role, she focuses on enhancing the company's talent brand and executing recruitment marketing strategies. Prior to her current role, she worked as an Employer Branding Specialist at REEF from 2021 to 2022. Her responsibilities included creating and implementing employer branding strategies tailored for various company verticals and enterprise brand campaigns.
Education and Expertise
Atoria Mills holds a Master of Business Administration (MBA) from Mercer University. She also earned a Bachelor's degree in Journalism from Elon University, where she minored in Women's and Gender Studies. Additionally, she gained international experience through a study abroad program with the Foundation for International Education (FIE). Her educational background equips her with a strong foundation in communication and business management.
Professional Background
Atoria Mills has a diverse professional background in media and human resources. She began her career as a Communications Fellow at Elon University from 2013 to 2017. Following this, she worked at CNN NEWSOURCE as an intern and at CBS News as a 60 Minutes intern. She transitioned to NBCUniversal Media, LLC, where she held roles as an HR Coordinator and News Associate from 2017 to 2019. Her experience spans various aspects of communications, recruitment, and branding.
Achievements in Recruitment and Training
Atoria Mills has conducted over 50 personalized training sessions and onboarding programs for a global team of more than 150 recruiters. She designed and optimized a CRM system that was essential for nurturing both active and passive candidate pipelines. Additionally, she collaborated with executive leadership to establish and implement impactful goals aimed at enhancing employee and candidate engagement.