Bakr Dirani
About Bakr Dirani
Bakr Dirani serves as the Vice President of Marketing at REEF, where he leads a team focused on enhancing urban living. With over 15 years of experience in marketing, he has held significant roles at iKcon and dot.jo, and holds both a B.B.A. from the University of Nebraska-Lincoln and an MBA from the New York Institute of Technology.
Current Role at REEF
Bakr Dirani serves as the Vice President of Marketing at REEF, a position he has held since 2021. In this role, he leads a team of marketers dedicated to transforming the future of urban living. His focus includes leveraging data-driven insights and analytics to inform marketing strategies and decisions. Dirani collaborates with cross-functional teams to develop innovative solutions that enhance customer engagement and drive business growth.
Previous Experience in Marketing
Prior to his role at REEF, Bakr Dirani was the Chief Marketing Officer at iKcon from 2021 to 2022 in Dubai, United Arab Emirates. He also held the position of Managing Partner at dot.jo from 2007 to 2014 in Amman, Jordan. His extensive background in marketing spans over 15 years, encompassing both traditional and digital marketing practices. Dirani has a proven track record of increasing profitability, customer acquisition, and retention across various marketing channels.
Educational Background
Bakr Dirani completed his Bachelor of Business Administration (B.B.A.) at the University of Nebraska-Lincoln from 1998 to 2001. He furthered his education by obtaining a Master of Business Administration (MBA) from the New York Institute of Technology, where he studied from 2004 to 2005. His educational qualifications provide a solid foundation for his extensive career in marketing.
Skills and Expertise
Bakr Dirani possesses expertise in utilizing data-driven insights and analytics to guide marketing decisions. He enjoys collaborating with cross-functional teams and partners to create innovative solutions. His skills encompass a wide range of marketing strategies, contributing to his success in enhancing customer acquisition and retention. Additionally, he is a native Arabic speaker and is fluent in both written and spoken English.