Carine Choueiry
About Carine Choueiry
Carine Choueiry serves as the Marketing Director at REEF in Dubai, United Arab Emirates, where she has worked since 2020. With over a decade of experience in marketing strategy for the food and beverage sector, she has held various marketing roles in notable companies across the UAE and Lebanon.
Current Role at REEF
Carine Choueiry serves as the Marketing Director at REEF, a position she has held since 2020. Based in Dubai, United Arab Emirates, she has contributed to the company's marketing strategies for four years. In her role, she focuses on developing and implementing marketing initiatives that align with REEF's objectives in the food and beverage sector.
Previous Experience in Marketing
Before joining REEF, Carine Choueiry held several significant marketing positions. She worked as an Account Manager at Team Y&R in Lebanon from 2005 to 2010. Following that, she served as the Director of Marketing at Cravia Inc from 2018 to 2020, and as Head of Marketing at Nando's UAE LLC from 2016 to 2018. Additionally, she was the Senior Marketing Manager at Gourmet Gulf LLC from 2014 to 2016, all within the United Arab Emirates.
Educational Background
Carine Choueiry earned her Bachelor of Arts in Marketing from the Lebanese American University, where she studied from 2001 to 2005. Prior to that, she completed her high school education at Notre Dame de Jamhour, focusing on Philosophy from 1986 to 1999. Her educational background provides a solid foundation for her marketing career.
Expertise in Marketing Strategy
Carine Choueiry possesses over a decade of experience in marketing strategy and planning, particularly within the food and beverage and retail sectors in the UAE and KSA. She has extensive expertise in menu engineering, which involves analyzing and optimizing menu offerings to enhance profitability. Additionally, she has a strong understanding of the social media landscape and aggregator platforms, essential for contemporary marketing approaches.
Data-Driven Marketing Approach
Carine Choueiry is recognized for her data-driven approach to marketing and communications. This methodology enables her to make informed decisions based on analytics and performance metrics, ensuring that marketing strategies are effective and aligned with business goals.