Charlie Antoun
About Charlie Antoun
Charlie Antoun serves as the Vice President of Operations & Real Estate at REEF in the United Arab Emirates. With over two decades of experience in the hospitality industry, he specializes in strategic planning, business development, and brand reconfiguration.
Work at REEF
Charlie Antoun has been serving as the Vice President of Operations & Real Estate at REEF since 2021. In this role, he leverages his comprehensive understanding of market dynamics to aid in strategic planning and business development. His tenure at REEF spans three years, during which he has contributed to the company's growth and operational efficiency in the United Arab Emirates.
Previous Experience in Hospitality
Prior to his current position, Charlie Antoun held significant roles in the hospitality sector. He worked as the Regional Brand Manager at eathos from 2015 to 2019, where he focused on brand development in Dubai. Following that, he served as the Vice President of Hotel Operations & Real Estate at iKcon from 2019 to 2021. His career began at Starbucks, where he held various positions, including District Manager and Field Food Manager, from 2005 to 2008.
Education and Expertise
Charlie Antoun studied at Lebanese University, where he earned a Bachelor of Arts degree in Marketing & Management from 1998 to 2001. His educational background complements his extensive experience in the hospitality industry, where he specializes in start-up ventures and brand reconfiguration. He has developed a strong ability to adapt and innovate within high-end and fast-growth restaurant, coffee shop, and cloud kitchen concepts.
Achievements in Business Development
In the last four years, Charlie Antoun has successfully set up profitable businesses with a total value exceeding 70 million Qatari Riyals. His strategic planning and operational expertise have played a crucial role in these ventures, showcasing his capability to drive business success in competitive markets.
Professional Values and Approach
Charlie Antoun demonstrates a strong sense of fair play and acts as a brand ambassador in his professional endeavors. He consistently strives for excellence and is known for his ability to adapt to changing market conditions, which is essential in the dynamic hospitality industry.