Cynthia Gonzalez

Cynthia Gonzalez

Supply Chain Manager @ REEF

About Cynthia Gonzalez

Cynthia Gonzalez is a Supply Chain Manager with extensive experience in various roles across the supply chain sector. She has worked for notable companies including Kraft Foods Group, REEF, and Tech21, and has held positions in demand planning, sales operations, and category sales analysis.

Current Role at REEF

Cynthia Gonzalez serves as the Supply Chain Manager at REEF, a position she has held since 2021. In this role, she is responsible for overseeing supply chain operations, ensuring efficient processes, and managing logistics. Her experience in supply chain management contributes to the effectiveness of REEF's operations in Miami, Florida.

Previous Experience at Kraft Foods Group

Prior to her current role, Cynthia worked as a Shopper Insights Analyst (Contractor) at Kraft Foods Group from 2013 to 2014. During her 11-month tenure in San Juan, PR, she focused on analyzing consumer behavior and trends to inform product strategies.

Career Progression in Supply Chain Management

Cynthia has held various positions in supply chain management throughout her career. She worked as a Supply Chain Manager at Kreyol Essence, LLC for 2 months in 2021, and as an Americas Planning Manager at Tech21 from 2018 to 2020. Her role at Tech21 involved strategic planning for the Americas region, enhancing her expertise in supply chain operations.

Experience in Sales Operations and Planning

Cynthia's experience includes a role as Sales Operations Manager at Brightstar Corp. in 2020, where she worked for 10 months in Miami, Florida. Additionally, she served as a Planner/Buyer at B. Fernandez & Hnos Inc. from 2014 to 2018, and as a Demand Planner at Stanley Black & Decker, Inc. from 2012 to 2013. These roles have equipped her with a comprehensive understanding of sales operations and demand planning.

Early Career in Supply Chain and Administration

Cynthia began her career at Suiza Dairy Corp, where she worked as a Demand Planner/Category Sales Analyst from 2006 to 2009 and as an Administrative Assistant from 2004 to 2006. She also worked at The Hershey Company as a Supply Chain Coordinator from 2009 to 2012. These early roles laid the foundation for her expertise in supply chain management.

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