Cynthia Gonzalez
About Cynthia Gonzalez
Cynthia Gonzalez serves as the Director of Supply Chain Retail at REEF, where she has worked since 2021. With extensive experience in supply chain management, she has held various roles across several companies, including Stanley Black & Decker and Tech21.
Current Role at REEF
Cynthia Gonzalez serves as the Director of Supply Chain Retail at REEF, a position she has held since 2021. In this role, she is responsible for overseeing supply chain operations, focusing on retail strategies and logistics. Her work involves coordinating various aspects of supply chain management to ensure efficient product delivery and inventory management. Based in Miami, Florida, she contributes to optimizing processes and enhancing operational efficiency within the organization.
Previous Experience in Supply Chain Management
Prior to her current role, Cynthia Gonzalez accumulated extensive experience in supply chain management across several companies. She worked at Stanley Black & Decker, Inc. as a Demand Planner from 2012 to 2014, where she focused on demand forecasting. Following this, she served as a Planner/Buyer at B. Fernandez & Hnos Inc. from 2014 to 2018, and later as the Americas Planning Manager at Tech21 from 2018 to 2020. Additionally, she held the position of Sales Operations Manager at Brightstar Corp. for 10 months in 2020.
Education and Expertise
Cynthia Gonzalez possesses expertise in developing strategies for global supply chain activities, including procurement, manufacturing, and distribution. Her skills encompass managing and leading cross-functional teams to enhance product supply and implement process improvements. She has a proven track record of reducing costs, improving delivery times, and optimizing inventory levels, which are critical components of effective supply chain management.
Career Progression and Roles
Cynthia Gonzalez's career began at Suiza Dairy Corp, where she worked as an Administrative Assistant from 2004 to 2006 before advancing to the role of Demand Planner/Category Sales Analyst from 2006 to 2009. She then transitioned to The Hershey Company as a Supply Chain Coordinator from 2009 to 2012. This progression reflects her growing expertise and responsibilities within the supply chain sector, leading to her current leadership role at REEF.