Francisco Javier Roques
About Francisco Javier Roques
Francisco Javier Roques serves as the CRM Salesforce Lead Manager at REEF, where he has worked since 2020. He has extensive experience in project and program management across various companies, including Brightstar Corp. and Verizon.
Current Role at REEF
Francisco Javier Roques serves as the CRM Salesforce Lead Manager at REEF, a position he has held since 2020. In this role, he is responsible for defining the vision and product roadmap for the company's CRM system. He has successfully led the migration from a legacy CRM to a new version of Salesforce, ensuring integration across various business units and regions. Roques monitors and evaluates the progress of the CRM initiatives, adopting priorities and requirements in a fast-paced environment.
Previous Experience at REEF
Prior to his current role, Roques worked as a Senior Project Manager at REEF for four months in 2020. During this time, he prioritized the introduction of new features based on company needs and led the support and training unit for the Salesforce migration. His efforts included documenting requirements and user stories to enhance communication between business and technical teams.
Professional Background
Roques has extensive experience in project management and business operations. He worked at Brightstar Corp. in various roles, including Program Manager for Financial Services and Business Manager for Global Governance and PMO, from 2015 to 2019. His tenure at Verizon included roles as Project Manager and Senior Territory Analyst, contributing to his overall expertise in managing complex projects and operations.
Education and Qualifications
Roques holds a Master’s Degree in Business Administration and Management from the University of Florida - Warrington College of Business, which he completed from 2010 to 2012. He also earned a Bachelor of Science in Industrial Engineering from Universidad Nacional Pedro Henríquez Ureña, where he studied from 1994 to 2000. His educational background provides a solid foundation for his roles in management and project execution.
Key Contributions and Skills
Throughout his career, Roques has demonstrated a strong ability to identify and resolve critical roadblocks, optimize sales and services processes, and recommend strategic improvements to leadership. He has utilized an agile and prototyping approach to enhance the functionality delivery cycle time, ensuring that business needs are met efficiently. His experience in leading development and support teams has been pivotal in maintaining a short change cycle.