Isabel Hofmann
About Isabel Hofmann
Isabel Hofmann serves as the Head of Product Design Ops at REEF, where she applies her expertise in user-centered design and human-machine interactions. With a background in psychology and extensive experience in product design and analysis, she has worked in various roles across multiple companies, including Chewy and the University of Central Florida.
Current Role at REEF
Isabel Hofmann serves as the Head of Product Design Ops at REEF, a position she has held since 2022. Based in New York, New York, she oversees product design operations, ensuring that design processes align with user needs and business objectives. Her role involves applying her expertise in user-centered design and design thinking to enhance product development and user experience.
Previous Experience at REEF
Isabel Hofmann previously worked at REEF in various roles. She served as a Product Senior Associate for four months in 2021 in Miami, Florida, and as a Performance Management Senior Analyst for another four months in the same year. Her experiences at REEF contributed to her understanding of product management and performance analysis within the organization.
Professional Background at Chewy
Isabel Hofmann gained experience at Chewy, where she worked as a Product Specialist for two months in 2019 and as a Product Analyst from 2019 to 2021. In these roles, she focused on product development and analysis, contributing to the enhancement of user experience and product offerings in the pet supply industry.
Education and Expertise
Isabel Hofmann holds a Bachelor of Science in Psychology with a focus on Human Factors and Human-Computer Interactions from the University of Central Florida, where she studied from 2015 to 2019. She furthered her education by completing a Professional Program in UX/UI at Columbia University from 2020 to 2021 and a Professional Certificate in Data Science & Visualization from HarvardX in 2021. Her educational background supports her expertise in analyzing human-machine interactions and user experience research.
Research Background
Isabel Hofmann has a strong research background, having worked as a User Experience Researcher and Human Factors Researcher at the University of Central Florida from 2015 to 2019. Her research focused on assessing human performance and multi-tasking ability, which informs her current work in product design and user experience.