Jacob P. Zipfel
About Jacob P. Zipfel
Jacob P. Zipfel serves as the Assistant General Counsel for Technology and Procurement at REEF, where he has worked since 2020. He has a diverse legal background, including roles at Amazon and Energizer Holdings, and holds a J.D. from Notre Dame Law School.
Work at REEF
Jacob P. Zipfel has been serving as the Assistant General Counsel - Technology and Procurement at REEF since 2020. He operates remotely from the Kansas City area. In this role, he has led the creation of REEF Marketplace, a B2B platform that connects real estate owners with providers of ghost kitchens, micro retail, and parking management. He has also developed REEF's Tech and Procurement Deal Guardrails, which provide essential guidelines for business-facing risk, IT, and finance.
Previous Experience
Prior to joining REEF, Jacob worked at Amazon as Corporate Counsel from 2015 to 2019. During his tenure, he played a significant role in developing Amazon's self-service advertising platform and drafted the global master agreement governing Amazon's advertising business across over 10 countries. He also served as Senior Commercial Counsel at Energizer Holdings for one year, where he focused on Global Auto Care, Procurement, and E-commerce. His earlier experience includes positions at Barnes & Thornburg LLP and Jenner & Block.
Education and Expertise
Jacob earned his Juris Doctor (J.D.), cum laude, from Notre Dame Law School, where he studied from 2005 to 2008. He also holds a Bachelor of Science (B.S.) in Communication Studies and Political Science from Florida State University, graduating magna cum laude with Honors in 2005. His educational background supports his expertise in technology law, procurement, and commercial agreements.
Legal Contributions
Throughout his career, Jacob has negotiated high-value technology contracts worth between $100 million and $250 million annually. He has counseled on consumer marketing issues, including promotions and influencer agreements, demonstrating his understanding of marketing law. Additionally, he co-led the design and implementation of data privacy compliance plans to ensure adherence to GDPR and CCPA/CPRA regulations.
Skills in Technology and Marketing Law
Jacob has guided the development of various B2C and B2B services, including mobile apps and APIs. His legal and technical expertise has been instrumental in managing the legal aspects of manufacturing hundreds of ghost kitchens and in advising on complex commercial agreements.