Jason Noah Choi
About Jason Noah Choi
Jason Noah Choi serves as the Director of Product Management at REEF in San Francisco, California, where he has worked since 2021. He has a diverse background in product management and software engineering, with previous roles at Condé Nast, WeWork, and Practice Fusion.
Work at REEF
Jason Noah Choi has served as the Director of Product Management at REEF since 2021. In this role, he manages the end-to-end product strategy and vision for various offerings, including parking products, logistics, and kitchens. He leads cross-functional teams to deliver customer-centric solutions, utilizing cloud technologies. Choi builds and scales a team of product managers to enhance REEF's core consumer strategy across logistics, operations, B2B SaaS, e-commerce, and mobile sectors.
Previous Experience
Before joining REEF, Jason Choi held multiple roles in product management and software engineering. He worked as a Senior Software Engineer at Condé Nast for 10 months in 2016. He also served as a Senior Product Manager at Condé Nast from 2016 to 2018. His experience includes a position as Lead Software Engineer at WeWork Labs from 2019 to 2020 and as Product Lead at REEF for five months in 2020. Additionally, he has held product management roles at Practice Fusion and Familiar Place.
Education and Expertise
Jason Choi earned a Bachelor of Arts degree in Psychology from the University of Southern California, where he studied from 2005 to 2009. His background in human behavior psychology informs his approach to product management and team collaboration. Choi possesses expertise in building 0-1 products and focuses on growth and product-market fit expansion. He has developed skills in identifying gaps through orthogonal thinking, enhancing his contributions at the intersection of product and technology.
Career Path and Skills
Choi has taken an unconventional career path, transitioning through various roles in sales, customer support, product management, and technology. This diverse experience has contributed to his empathetic approach to team collaboration, allowing him to better understand the needs of the teams he works with. His ability to lead cross-functional teams and deliver customer-centric solutions is a key aspect of his professional profile.