Jessica Shapiro
About Jessica Shapiro
Jessica Shapiro is a Senior Associate in Category Management at REEF, with a background in retail and wholesale procurement. She has held various roles in merchandising and purchasing across multiple companies, including Perry Ellis International and Heinemann Americas.
Work at REEF
Jessica Shapiro has been employed at REEF as a Senior Associate in Category Management since 2020. In this role, she collaborates with various departments, including Finance, Sales, and Planning, to align on account and company goals. Her responsibilities include overseeing product categories and ensuring effective management of the product lifecycle.
Previous Experience in Retail and Merchandising
Prior to her current position, Jessica Shapiro worked at several notable companies in the retail and merchandising sectors. She served as a Sales Associate/Buyer at Plato's Closet for five months in 2017 and worked at Perry Ellis International in various roles, including Assistant Merchandiser and Merchandising Intern. Her experience also includes a position as Purchasing Coordinator at Heinemann Americas, Inc.
Education and Expertise
Jessica Shapiro earned a Bachelor of Science degree in Retail Merchandising and Product Development, with a minor in General Business, from Florida State University. She studied there from 2014 to 2018. Her educational background, combined with her extensive experience in wholesale and retail procurement, has equipped her with strong expertise in merchandising, purchasing, and product lifecycle management.
Background in Visual Merchandising and Styling
In addition to her roles in merchandising and purchasing, Jessica Shapiro has experience in visual merchandising and styling. She worked as a Stylist/Visual Merchandiser at Viva la Diva for two months in 2017 and as a Sales Associate at Saks Fifth Avenue in 2016. These positions contributed to her comprehensive understanding of retail operations and customer engagement.
Internship Experience
Jessica Shapiro has completed multiple internships that have shaped her career in merchandising. Notably, she interned as a Merchandising/Design Intern for Men's Callaway Golf Apparel and as a Merchandising Intern for Guy Harvey/Sportswear Bottoms at Perry Ellis International. These internships provided her with practical experience in the industry and enhanced her skill set.