Laura Lierz, Capp
About Laura Lierz, Capp
Laura Lierz serves as the Vice President at REEF PARKING, where she focuses on relationship development and community engagement. With extensive experience in sales and business development across various companies, she specializes in parking and transportation solutions.
Current Role at REEF PARKING
Laura Lierz serves as Vice President at REEF PARKING, a position she has held since 2019. In this role, she focuses on developing new relationships and engaging in governmental and community affairs. Her leadership is aimed at aligning team objectives with corporate goals, fostering a culture that emphasizes exceeding expectations. Laura's expertise in consultative sales and team leadership contributes to her effectiveness in driving the company's initiatives in the parking and transportation sector.
Previous Experience at Flowbird America
Before joining REEF PARKING, Laura Lierz worked at Flowbird America as Business Development Manager from 2015 to 2019. During her four years in this role, she was based in Westminster, Colorado. Her responsibilities included developing business strategies and fostering relationships within the industry, which contributed to the company's growth and market presence.
Career at T2 Systems, Inc.
Laura Lierz's career at T2 Systems, Inc. spanned 14 years, from 1996 to 2010. She held various positions, including Product Consultant Team Lead and Manager of Sales and Business Development for the Western US and Canada from 2010 to 2015. Her tenure at T2 Systems involved a strong focus on sales strategies and business development, enhancing her skills in consultative sales and customer engagement.
Education and Professional Development
Laura Lierz studied at the University of Colorado Boulder, where she earned a Bachelor of Arts (B.A.) in Economics with a Minor in Computer Science from 1991 to 1995. She furthered her education by participating in the CAPP Program at the International Parking & Mobility Institute (IPMI) from 2012 to 2019, achieving the CAPP designation. This educational background supports her expertise in parking and transportation solutions.
Expertise in Parking and Transportation Solutions
Laura Lierz excels in various areas, including consultative sales, SaaS, and team leadership, with a particular emphasis on parking and transportation solutions. She specializes in customizing enterprise packages and providing comprehensive training to ensure customer comfort with products. Her active participation in trade shows enhances brand awareness and generates leads, further establishing her as a knowledgeable professional in the industry.