Lauryn Mc Laughlin
About Lauryn Mc Laughlin
Lauryn McLaughlin serves as the Senior Vice President of Global Brands at REEF, a position she has held since 2023. She has extensive experience in marketing and brand management, having previously worked at Martha Stewart Living Omnimedia and Sequential Brands Group.
Current Role at REEF
Lauryn Mc Laughlin serves as the Senior Vice President of Global Brands at REEF, a position she has held since 2023. In this role, she oversees brand strategy and global marketing initiatives, contributing to the company's growth and brand presence in the market.
Previous Experience at REEF
Prior to her current role, Lauryn worked at REEF from 2020 to 2023 in various capacities. She served as Vice President of Brand Success for eight months and then as Senior Vice President of Brand Success for two years. Her tenure at REEF involved developing and implementing brand strategies to enhance brand performance.
Experience at Martha Stewart Living Omnimedia
Lauryn Mc Laughlin held multiple positions at Martha Stewart Living Omnimedia from 2012 to 2016. She started as an Assistant Marketing Manager and progressed to roles such as Associate Digital Marketing Manager and Senior Manager of the Contributor Network. Her work focused on digital marketing and program management.
Education and Academic Background
Lauryn studied at Bucknell University, where she earned a Bachelor of Arts degree in Political Science from 2007 to 2011. This academic background provided her with a foundation in analytical thinking and communication skills, which she has applied throughout her career in marketing and brand management.
Career at Sequential Brands Group
At Sequential Brands Group, Lauryn held several marketing roles from 2016 to 2020. She started as Senior Marketing & Programming Manager and advanced to Director of Marketing and Senior Director of Marketing. Her responsibilities included overseeing marketing strategies and programming initiatives across various brands.