Melanie Ceder
About Melanie Ceder
Melanie Ceder is the Director of Analytics at REEF, where she has worked since 2021. She has extensive experience in digital strategy and analytics, having held various positions at notable companies such as Royal Caribbean Group and PwC.
Current Role at REEF
Melanie Ceder serves as the Director of Analytics at REEF, a position she has held since 2021. In this role, she focuses on leveraging analytics to enhance decision-making processes and drive business strategies. Her expertise in digital strategy and web optimization contributes to improving user experience and operational efficiency within the organization.
Previous Experience at Royal Caribbean Group
Prior to her current role, Melanie Ceder worked at Royal Caribbean Group in various capacities. She served as the Manager of Digital Analysis & Optimization from 2019 to 2020 and as the Lead of Analytics (AI) from 2018 to 2019. In these positions, she was responsible for implementing data-driven strategies to optimize digital performance and enhance customer engagement.
Professional Background at PwC
Melanie Ceder has a significant background at PwC, where she held multiple roles over several years. She began as a Digital Analyst from 2012 to 2013, then progressed to Experienced Associate from 2013 to 2015, and later served as a Senior Associate from 2015 to 2017. Her work involved applying analytics to improve business processes and inform marketing strategies.
Educational Qualifications
Melanie Ceder holds a Master of Science in Economics from Florida Atlantic University and a Bachelor of Arts in Psychology and Economics from New York University. Her educational background provides a strong foundation for her expertise in analytics and digital strategy, equipping her with the skills necessary for her roles in various organizations.
Specialization in Digital Strategy
Melanie Ceder specializes in digital strategy and web optimization, focusing on enhancing user experience through usability testing. Her expertise extends to product management, where she integrates analytics to inform product development and marketing strategies. This specialization enables her to optimize business processes effectively.