Nathan Roelofs
About Nathan Roelofs
Nathan Roelofs serves as the Vice President of Physical Product at REEF, a position he has held since 2021. He has extensive experience in retail design, having worked in various roles at Nike for over a decade, including Design Director for multiple regions and functions.
Current Role at REEF
Nathan Roelofs serves as the Vice President of Physical Product at REEF, a position he has held since 2021. He operates from Portland, Oregon, where he oversees the development and management of physical product lines. His role involves strategic planning and execution to enhance product offerings and align them with market trends.
Previous Experience at Nike
Nathan Roelofs has extensive experience at Nike, where he held several design director roles. He worked as Design Director for Asia Pacific Latin America from 2020 to 2021, focusing on brand creative and retail design. He also served as Design Director for North America Retail Design from 2018 to 2020 and held interim roles in global retail design in 2016. His tenure at Nike included leadership in workplace design and connectivity, as well as a significant expatriate assignment in Western Europe.
Background in Architecture
Nathan Roelofs began his career in architecture, working at Allied Works Architecture from 1997 to 2001 and again from 2003 to 2007. His experience in architecture laid a foundation for his design philosophy and approach to retail environments. This background has informed his subsequent roles in product design and development.
Educational Qualifications
Nathan Roelofs earned a Bachelor of Architecture from the University of Oregon, where he studied from 1992 to 1997. His education provided him with a strong foundation in architectural principles, which he has applied throughout his career in design and product development.