Noura Wahba
About Noura Wahba
Noura Wahba is a Senior Marketing Manager with extensive experience in marketing and creative roles across various companies in the Middle East. She has held significant positions at REEF and iKcon, and has a strong educational background in graphic design and gastronomy.
Work at REEF
Noura Wahba has been serving as a Senior Marketing Manager at REEF since 2019. In this role, she has developed the branding and creative direction for multiple internal brands within the REEF portfolio. She creates monthly performance reports for brand partners and internal stakeholders, providing data-driven insights and recommendations. Wahba organizes photoshoots and designs materials to localize visual communication for brand partners. She also identifies opportunities to reach new market segments and expand market share through strategic marketing initiatives, managing and enhancing partner brands to ensure alignment with marketing strategies.
Previous Experience in Marketing
Before her current position at REEF, Noura Wahba held several marketing roles. She worked at Gourmet Gulf LLC as a Marketing Manager from 2013 to 2016, where she contributed to marketing strategies in Dubai. Wahba also served as Head of Creative at WOW Social for one year in 2018 to 2019. Prior to that, she was a Creative Marketing Manager and Food Stylist at Consultant from 2016 to 2019. Her experience includes a significant tenure at Wunderman as a Senior Account Director from 2010 to 2013 in Amman, Jordan.
Education and Expertise
Noura Wahba has a diverse educational background. She studied Graphic Design and Visual Communication at the American University of Sharjah, earning a Bachelor of Arts degree from 1999 to 2003. She also attended Amman Applied Science and Technology, where she completed another Bachelor of Arts in Design and Visual Communications in 2004. Additionally, Wahba studied at Le Cordon Bleu Paris, achieving Hautes Études du Goût in Gastronomy, Taste, and the Art of the Table from 2015 to 2016. Her education supports her expertise in marketing and creative direction.
Background in Graphic Design
Noura Wahba began her career in graphic design, working as an In-house Graphic Designer at Play 99.5 from 2006 to 2009 in Amman, Jordan. This role laid the foundation for her subsequent positions in marketing and creative management. Her graphic design skills have been instrumental in her marketing roles, allowing her to effectively communicate brand messages and develop visual content for various marketing initiatives.