Ofer Shaltiel
About Ofer Shaltiel
Ofer Shaltiel serves as the Senior Vice President of Product and Business Strategy at REEF and has a diverse background in product management and business development across various technology companies. He has held significant roles at Snap Inc. and Facebook, and is involved with multiple startups as an investor and advisor.
Current Role at REEF
Ofer Shaltiel serves as the Senior Vice President of Product and Business Strategy at REEF, a position he has held since 2022. In this role, he is responsible for strategy and business development across two distinct product lines, focusing on Direct-to-Consumer (D2C) and Software as a Service (SaaS) solutions. He manages the entire profit and loss (P&L) for these product lines, contributing to the generation of multimillion-dollar revenue for the company. His leadership in this capacity is pivotal to REEF's growth and strategic direction.
Professional Experience
Ofer Shaltiel has extensive experience in the technology and venture capital sectors. Prior to his current role at REEF, he worked at Snap Inc. as Head of Israel, Export from 2020 to 2021. He also held multiple positions at Snap Inc. in 2020, including Head of B2C Sector & VC Partnerships and Head of Apps, Consumer Services & VC Partnerships. His earlier career includes significant roles at Facebook, where he was Head of VC Partnerships and Startup Growth Program Manager. He has also served as a marketing manager at MassChallenge.
Education and Specialization
Ofer Shaltiel studied at Reichman University, where he earned a Bachelor of Business Administration (B.B.A.) with a specialization in International Business Law and a Bachelor of Laws (LL.B.) in Law. His studies spanned from 2012 to 2016, providing him with a solid foundation in business and legal principles that support his career in product strategy and business development.
Advisory and Investment Roles
In addition to his role at REEF, Ofer Shaltiel is actively involved in the startup ecosystem as a seed investor in multiple ventures, including Flip and Sequence, both since 2021. He also serves on the advisory board of Kai.ai, contributing his expertise to guide emerging companies. His involvement in these roles reflects his commitment to fostering innovation and supporting new business initiatives.
Entrepreneurial Ventures
Ofer Shaltiel co-founded Deltax, a fintech startup that aims to streamline VAT refund processes for tourists through a mobile application. This initiative showcases his entrepreneurial spirit and commitment to leveraging technology to solve real-world problems. His experience in managing product lines and generating revenue at REEF further complements his entrepreneurial background.