Patrick Ortiz
About Patrick Ortiz
Patrick Ortiz serves as the Area Director at REEF in Austin, Texas, a position he has held since 2021. He has extensive experience in operations and management, having previously worked in various roles in the food and beverage industry.
Work at REEF
Patrick Ortiz has been serving as the Area Director at REEF since 2021, based in Austin, Texas. In this role, he oversees operations and strategic initiatives within the area. Prior to this position, he worked as a Regional Manager at REEF for a brief period of four months in 2021. His experience at REEF highlights his capability in managing teams and driving operational success in the food service industry.
Education and Expertise
Patrick Ortiz holds a Bachelor’s Degree from the University of Houston, where he studied at the Conrad N. Hilton College from 2001 to 2005. Additionally, he has earned a Master Certification in Food Service Management & Hospitality from Cornell University. His educational background provides a strong foundation in hospitality and operational management, which he applies in his professional roles.
Background
Patrick Ortiz began his career in the food service industry at Pinnacle Entertainment as an EDP in 2005. He then transitioned to L'Auberge Lake Charles, where he worked as a Food and Beverage Manager for three years. His experience continued at Chipotle Mexican Grill as an Assistant General Manager from 2008 to 2009. This diverse background in various roles has equipped him with a comprehensive understanding of the food service sector.
Achievements in Operations Management
During his tenure at Culina Yogurt from 2019 to 2021, Patrick Ortiz served as the Director of Operations - CPG. He led the launch of licensed brands such as 800 Degrees, FUKU, and Flavortown, managing brand validation processes. He also oversaw the development and launch of over 100 meals, juices, smoothies, and retail merchandise, demonstrating his expertise in product development and market introduction.
Data-Driven Decision Making
Patrick Ortiz utilizes Tableau data insights to enhance operational performance at REEF. He focuses on key performance indicators, including sales, defects, ratings, refunds, and customer feedback. His analytical approach supports operational improvements and drives strategic decisions, contributing to the overall success of the organization.