Sumaer Amar
About Sumaer Amar
Sumaer Amar is the Head of Hospitality Business Development at REEF, where he has worked since 2021. He has extensive experience in corporate finance and strategic partnerships, having held positions at firms such as VSA Capital, Just Eat Takeaway.com, and MenuSpring.
Current Role at REEF
Sumaer Amar serves as the Head of Hospitality Business Development at REEF, a position he has held since 2021. In this role, he focuses on developing strategic partnerships and initiatives that enhance the hospitality sector within the company. His experience in business development and strategic accounts supports REEF's mission to innovate and expand its service offerings in the hospitality industry.
Previous Experience in Corporate Finance
Sumaer Amar has a background in corporate finance, having worked as a Corporate Finance Executive at VSA Capital for five months in 2014 and at Smith & Williamson for three years from 2011 to 2014. His roles involved financial analysis and advising clients on investment opportunities, contributing to his expertise in financial strategy and business development.
Experience in Strategic Accounts
From 2017 to 2021, Sumaer Amar worked at Just Eat Takeaway.com as part of the Strategic Accounts team. His responsibilities included managing key client relationships and developing strategies to enhance account performance. This experience provided him with valuable insights into the food delivery industry and customer engagement.
Educational Background
Sumaer Amar studied at the University of Durham, where he earned a BA Honours degree in Business from 2006 to 2009. He also attended St James Independent School, which laid the foundation for his academic and professional pursuits. His education has equipped him with essential skills in business management and strategy.
Early Career and Internships
Sumaer Amar began his career with various internships, including a role as an Intern at Daiwa Capital Markets Europe Ltd in 2009 and as a National Account Intern at L'Oreal in 2008. He also worked as a Broker Dealer Associate at Fidelity Investments for one year in 2010. These early experiences provided him with a strong understanding of financial markets and account management.