Ashley Lewin
About Ashley Lewin
Ashley Lewin serves as the Senior Director of Demand Generation at Refine Labs, where she has worked since 2022. With a background in marketing and a Bachelor of Fine Arts from the University of Nebraska at Omaha, she has extensive experience in demand generation strategies for SaaS and B2B models.
Current Role at Refine Labs
Ashley Lewin serves as the Sr. Director of Demand Generation at Refine Labs, a position she has held since 2022. In this role, she focuses on developing and implementing demand generation strategies that drive inbound revenue. Her expertise lies in creating tailored approaches for SaaS and B2B models, ensuring that marketing efforts align with business objectives. Ashley's work emphasizes refining marketing fundamentals to achieve profitable growth in B2B SaaS scaleups.
Previous Experience at Refine Labs
Prior to her current role, Ashley Lewin worked at Refine Labs as the Director of Demand Generation for eight months in 2021. She also held the position of Senior Director of Demand Generation, Client Services for six months in 2022. During her time at Refine Labs, she contributed to the development of comprehensive go-to-market strategies and digital advertising plans that delivered measurable results.
Experience at Flywheel
Ashley Lewin has extensive experience at Flywheel, where she worked in various roles from 2016 to 2020. She began as a Social Media Specialist, then progressed to Marketing Strategist, and later served as Growth Lead and Demand Generation Manager. Her tenure at Flywheel involved implementing demand generation strategies and contributing to the company's marketing initiatives, which focused on driving growth and engagement.
Educational Background
Ashley Lewin studied at the University of Nebraska at Omaha, where she earned a Bachelor of Fine Arts (BFA) degree. Her field of study included Public Relations, Advertising, and Applied Communication. This educational background has equipped her with the skills necessary for her roles in demand generation and marketing.
Marketing Expertise and Approach
Ashley Lewin has a proven track record in growing inbound revenue through demand generation strategies. She is experienced in building comprehensive marketing plans that challenge traditional tactics by being data-inspired rather than solely data-driven. Her focus is on refining marketing fundamentals to achieve measurable results and profitable growth in B2B SaaS scaleups.