Malin Wijenayake
About Malin Wijenayake
Malin Wijenayake is a Performance Marketing Manager with extensive experience in digital marketing, currently working at Refine Labs in Boston. She specializes in helping high-growth B2B startups, particularly in the SaaS sector, to enhance demand generation through strategic digital campaigns.
Current Role at Refine Labs
Malin Wijenayake serves as the Performance Marketing Manager at Refine Labs, a position held since 2021. In this role, she focuses on developing and executing performance-driven marketing strategies tailored for high-growth B2B startups, particularly in the SaaS sector. Her responsibilities include analyzing campaign performance and optimizing digital marketing efforts to enhance demand generation.
Previous Experience at Excentric Agency
Prior to her current role, Wijenayake worked at Excentric Agency as a Digital Marketing Consultant for 11 months in 2021. Based in Ottawa, Ontario, she provided strategic insights and digital marketing solutions to clients, leveraging her expertise to enhance their online presence and marketing effectiveness.
Background in Digital Marketing
Wijenayake has a diverse background in digital marketing, having held various positions that contributed to her expertise. She worked as an eCommerce Marketing Manager at Bloomex Canada for four months in 2020 and as a Paid Advertising Technical Lead at seoplus+ for one year from 2019 to 2020. Additionally, she served as a Pay Per Click Specialist at seoplus+ from 2018 to 2020, where she honed her skills in managing paid advertising campaigns.
Educational Qualifications
Malin Wijenayake earned her Bachelor’s Degree in Business/Commerce, with a focus on Marketing and Entrepreneurship, from Carleton University. She completed her studies from 2013 to 2018, which provided her with a solid foundation in business principles and marketing strategies.
Specialization in Digital Campaigns
Wijenayake specializes in executing strategic digital campaigns across various platforms, including Google, LinkedIn, Facebook/Instagram, and YouTube. Her approach is data-driven, aiming to collaborate with businesses to achieve their revenue goals through effective digital marketing strategies.