Matt Wainwright
About Matt Wainwright
Matt Wainwright is a Senior Director of Demand Generation with extensive experience in marketing operations and strategy. He has held various leadership roles at companies such as Refine Labs, Greenhouse Software, and HubSpot, focusing on inbound marketing and lead generation.
Current Role at Refine Labs
Matt Wainwright serves as the Senior Director of Demand Generation at Refine Labs, a position he has held since 2023. In this role, he focuses on developing and executing demand generation strategies that align with the company's growth objectives. His responsibilities include overseeing marketing automation and lead nurturing tactics to enhance lead qualification processes.
Previous Experience in Demand Generation
Prior to his current role, Wainwright worked at Greenhouse Software as the Director of Demand Generation and Marketing Operations for 10 months in 2019 to 2020. He also held the position of Marketing Director at Anvyl from 2020 to 2021. His earlier experience includes serving as Director of Demand Generation at Refine Labs from 2022 to 2023, where he contributed to the company's marketing initiatives.
Career Background in Marketing
Wainwright has extensive experience in marketing, having worked at HubSpot in various roles, including Principal of Channel Marketing and Senior Inbound Marketing Consultant from 2011 to 2014. He also served as Director of Marketing Operations/Demand Generation at Ipswitch, Inc. from 2017 to 2019. His career began as a Marketing Research Intern at Compete, Inc. in 2007.
Educational Background
Matt Wainwright earned an MBA with a focus on Marketing and Quantitative Analysis from the Questrom School of Business at Boston University, where he studied from 2006 to 2008. He also holds a BA in Sociology and Photography from DePaul University, which he completed from 1998 to 2001. His foundational education includes attending The Roeper School, where he completed high school.
Expertise in Marketing Strategies
Wainwright specializes in developing inbound marketing strategies that leverage both short- and long-form content. He has a strong focus on marketing automation and email nurturing tactics aimed at generating and qualifying leads. His data analysis skills enable him to optimize marketing strategies, ensuring alignment with sales processes to support sales representatives in meeting their quotas.