Wouter Crul
About Wouter Crul
Wouter Crul is the GM Europe at Regrow Ag, focusing on customer relationships and industry collaborations in the EU agricultural and food industry.
Title
Wouter Crul currently holds the position of GM Europe at Regrow Ag. His role involves managing and deepening customer and partner relationships in the EU region, focusing on the agricultural and food industry.
Professional Background
Wouter Crul has an extensive professional background, starting from his early role at Unilever in supply chain management from 1992 to 1996. He then worked at Impress as Supply Chain Director for one year. He held the position of Head of Supply Chain Integration at Intelligent Technologies from 2000 to 2002. Following this, he served as VP E-commerce at Nspyre for five years until 2007. At NEVI-Purspective, he was Managing Director from 2007 to 2012. He further worked as a Business Transformation Expert at Beweegschaal Consultancy from 2012 to 2015 and subsequently as Director ORTEC Data Science at ORTEC until 2018. From 2019 to 2021, he was with Royal HaskoningDHV Digital, working in digital innovation and transformation. He then joined South Pole as Head of Digital Innovation from 2021 to 2023.
Education and Expertise
Wouter Crul studied at Delft University of Technology, where he earned a Bachelor of Science (BSc) in Chemical Engineering, completing his studies from 1984 to 1992. He went on to study at IMD, where he achieved his MBA in 1997. His educational background has provided him with a strong foundation in both engineering and business management, aiding in his roles in digital innovation, transformation, and supply chain.
Current Role at Regrow Ag
Since 2023, Wouter Crul has been serving as GM Europe at Regrow Ag, based in Amsterdam, North Holland, Netherlands. In this capacity, he focuses on creating champions for Regrow's products within the EU agricultural and food industry, managing customer and partner relationships, and expanding Regrow's network and business in the agricultural sustainability market.
Industry Focus
Wouter Crul is dedicated to identifying and developing new opportunities for industry collaborations within the EU. His objective is to leverage Regrow's updated solutions suite and build long-term relationships in the rapidly evolving market of agricultural sustainability.