Hannah Shain
About Hannah Shain
Hannah Shain serves as the Vice President of Marketing at Relo Metrics, where she leads the marketing team and oversees various marketing initiatives. With extensive experience in marketing roles across multiple companies, she specializes in data-driven strategies and omni-channel campaigns.
Current Role at Relo Metrics
Hannah Shain serves as the Vice President of Marketing at Relo Metrics, a position she has held since 2023. In this role, she is responsible for building and leading the marketing team, focusing on AI-powered sports sponsorship analytics. Her responsibilities include overseeing internal creative, branding, demand generation, and revenue marketing initiatives. She also shapes strategies for data, tools, and infrastructure to enhance the marketing journey for prospects. Additionally, she strategizes and executes omni-channel campaigns in collaboration with cross-functional stakeholders in Marketing, Customer Success, and Sales.
Previous Experience in Marketing
Prior to her current role, Hannah Shain held several marketing positions. She worked at SmartBug Media as Vice President of Marketing and previously as Director of Marketing from 2020 to 2022. She also served as Head of Demand Generation at Upland Kapost for 10 months in 2019 and held various roles at Rally Software Development, including Field Marketing Manager and Customer Programs Manager. Her diverse experience spans multiple aspects of marketing, including digital campaigns, sales enablement, and client relations.
Entrepreneurial Background
Hannah co-owned Mainstreet Flower Market from 2015 to 2022, where she was involved in wedding design, marketing, and floral arrangements. This role allowed her to develop a strong foundation in marketing and customer engagement while managing a business in Parker, Colorado. Her experience in this entrepreneurial venture complements her extensive background in corporate marketing roles.
Educational Qualifications
Hannah Shain earned her Bachelor of Arts degree in Marketing from the University of Colorado Boulder, specifically from the Leeds School of Business. Her studies spanned from 2007 to 2010, providing her with a solid academic foundation in marketing principles and practices that she has applied throughout her career.
Marketing Skills and Expertise
Hannah Shain engages in a wide range of marketing activities, including marketing operations, digital campaigns, paid media, public relations, and community management. She enhances the use of third and first-party data to provide actionable insights for sales teams. Her expertise also includes account-based campaigns and market research, which are critical for driving successful marketing strategies.