Molly Cassidy
About Molly Cassidy
Molly Cassidy is a Customer Success Manager at Relo Metrics, where she has worked since 2021. She has a diverse background in sports media and management, having held various roles at organizations such as ESPN, Big Ten Network, and RUSH Field Hockey.
Current Role at Relo Metrics
Molly Cassidy serves as a Customer Success Manager at Relo Metrics, a position she has held since 2021. In this role, she focuses on helping brands and rights holders optimize the value of their sports sponsorships. Her work involves collaborating with various sports organizations to ensure client needs are met effectively. The position is remote, allowing her to engage with clients and stakeholders across different locations.
Previous Experience at Big Ten Network
Prior to her current role, Molly worked at Big Ten Network as the Manager of Creative Services & Fulfillment from 2019 to 2021. During her two years in this position, she was responsible for overseeing creative projects and ensuring fulfillment of services in the Greater Chicago Area. This experience contributed to her expertise in managing client relationships and understanding the dynamics of sports media.
Background in Sports and Media
Molly has a diverse background in sports and media, having held various roles in organizations such as ESPN, CBS Corporation, and WXYZ-TV. Her experience includes working as a Multimedia Journalist at KIMA-TV and HOMTV, as well as in sales and marketing at ESPN from 2016 to 2019. This range of roles has provided her with a comprehensive understanding of the sports industry and media landscape.
Education and Academic Background
Molly Cassidy studied at Michigan State University, where she earned a Bachelor of Arts in Journalism from 2009 to 2013. Her academic background has equipped her with the skills necessary for effective communication and storytelling, which are essential in her current role and previous positions in the media and sports sectors.
Experience with Sports Organizations
Throughout her career, Molly has worked with a diverse range of sports organizations, including major leagues such as the NFL, MLB, NBA, NHL, and WNBA, as well as MLS and Esports. Her involvement spans various sports events, including Pro Tennis, Supercross, Monster Jam, Pro Volleyball, Pro Bowling, and college athletics. This extensive experience enhances her ability to address the unique needs of different clients in the sports industry.