Paul Shortley
About Paul Shortley
Paul Shortley serves as the Chief Revenue Officer at Relo Metrics, where he has been instrumental in driving significant sales growth and repositioning the company's business model. He has held various senior sales positions at Nielsen and other companies, accumulating extensive experience in sales effectiveness and analytics.
Current Role at Relo Metrics
Paul Shortley serves as the Chief Revenue Officer (CRO) at Relo Metrics, a position he has held since 2023. In this role, he has focused on scaling the sales team to achieve consistent high growth of over 50% year-over-year. He has also played a significant role in repositioning the company's business model around Data as a Service (DaaS), audience targeting, and outcomes, which has helped Relo Metrics stand out in a competitive market.
Previous Experience at Nielsen
Paul Shortley has extensive experience at Nielsen, where he held multiple senior leadership roles. He served as Senior Vice President of Sales - Marketing Effectiveness/Sales Effectiveness/Consumer Analytics from 2017 to 2018. He continued with Nielsen as Senior Vice President of Global Sales, Marketing Effectiveness from 2018 to 2021, and as Senior Vice President of Sales Transformation from 2022 to 2023. Additionally, he was Group Vice President of the Innovation Practice from 2011 to 2017.
Leadership at Sensor Tower
Shortley was the Chief Revenue Officer (CRO) at Sensor Tower from 2021 to 2022. In this capacity, he contributed to the company's revenue strategies and sales performance. His leadership experience at Sensor Tower followed his significant tenure at Nielsen, showcasing his expertise in driving sales growth and effectiveness.
Education and Academic Background
Paul Shortley studied at the University of San Diego, where he earned a Bachelor of Business Administration (B.B.A.) with a focus on Finance. His academic tenure spanned from 1986 to 1990, providing him with a solid foundation in business principles that has supported his career in sales and revenue management.
Sales Process Implementation
At Relo Metrics, Paul Shortley implemented a modified MEDDICC and Challenger sales process to enhance sales performance. This initiative reflects his commitment to improving sales methodologies and driving results within the organization.