Laila Noor
About Laila Noor
Laila Noor is a Content & Creative Manager with extensive experience in copywriting and marketing. She has worked with notable agencies such as Ogilvy and Leo Burnett and has received multiple awards for her contributions in the field.
Work at Remotebase
Laila Noor has been serving as the Content & Creative Manager at Remotebase since 2021. In this role, she is responsible for overseeing content strategy and creative direction. Her work involves developing engaging content that aligns with the company's goals and enhances its brand presence. Laila's expertise in various content formats and copywriting techniques contributes to the effectiveness of Remotebase's marketing initiatives.
Education and Expertise
Laila Noor holds a Bachelor of Business Administration (BBA) in Marketing from Bahria University, which she completed from 2008 to 2011. She further advanced her education by obtaining a Master of Business Administration (MBA) in Marketing in 2012. Laila has developed expertise in post-modern copywriting formats, UI/UX design, advertising, and various content types, making her a versatile professional in the creative industry.
Background in Creative Agencies
Laila Noor has a significant background in leading creative agencies. She worked at Ogilvy as an Associate Creative Director and Senior Copywriter from 2018 to 2020. Prior to that, she held roles at Leo Burnett, including Digital Creative Lead and Social Media Executive. Her experience encompasses various creative positions, contributing to her comprehensive understanding of the marketing and advertising landscape.
Achievements in Advertising
Laila Noor has received recognition for her contributions to advertising. She won a PAS Award for 'Best in Telco' for a YouTube Bundle Campaign and was part of a team that won a PAS Award for 'Best in PR' for Pakistan’s first YouTube film. These accolades highlight her ability to create impactful campaigns that resonate with audiences.
Role in Content Development
In her various roles, Laila Noor has played a key part in developing content guidelines, brand guidelines, and website content for the companies she has worked with. Her contributions include crafting brand taglines and ensuring consistency in messaging across platforms. This focus on content development has been essential in shaping the brands she has represented.