Shameen Fatima
About Shameen Fatima
Shameen Fatima is a Marketing and Public Relations Specialist based in Lahore, Pakistan, with a diverse background in organizational development and advertising. She has held various roles at AIESEC and other companies, focusing on behavior change communication and empowering others to achieve better results.
Current Role at Remotebase
Shameen Fatima currently serves as a Marketing & Public Relations Specialist at Remotebase, a position she has held since 2021. Based in Lahore, Punjab, Pakistan, she has accumulated three years of experience in this role. Her responsibilities include developing marketing strategies and managing public relations efforts to enhance the company's brand presence.
Previous Experience at AIESEC
Shameen Fatima has held multiple roles at AIESEC, showcasing her versatility in organizational development and human resources. She worked as an Organizational Development Manager for five months in 2020, and prior to that, she served as Operations Team Lead for eight months and as National Human Resources Manager for four months in 2019-2020. Additionally, she was the National Head of Business Development & Public Relations from 2020 to 2021, and she also contributed as a Brand Manager and General Body Member during her tenure.
Internship Experience in Marketing and Business Development
Shameen has gained valuable experience through various internships. In 2019, she worked as an Advertising Intern at GREY MATTER DESIGN & MARKETING COMMUNICATIONS LIMITED for one month. She also completed a Business Development Internship at BroadPeak Technologies for one month and served as a Content Developer at UltraSpectra (Pvt.) Ltd. for seven months. These roles helped her build a foundation in marketing and business development.
Educational Background in Mass Communication
Shameen Fatima studied at the National University of Sciences and Technology (NUST), where she earned a Bachelor of Science in Mass Communication/Media Studies from 2017 to 2021. This educational background has equipped her with essential skills in communication, media strategies, and content creation, which she applies in her professional roles.
Focus on Behavior Change Communication
Shameen has a strong focus on behavior change communication, utilizing innovative and design thinking methodologies to drive change. She actively cultivates creative content and ideas as part of her professional approach, demonstrating a consistent drive to empower others to improve and achieve better results within organizations.