Lauren Barnes
About Lauren Barnes
Lauren Barnes is a Marketing Specialist currently working at Rent Ready in Charlotte, North Carolina. She has a diverse background in marketing and media, with previous roles at Easy Healthcare Corporation, Feld Entertainment, and other organizations.
Current Role at Rent Ready
Lauren Barnes currently serves as a Marketing Specialist at Rent Ready, a position she has held since 2021. In this role, she develops and executes marketing strategies that support both B2B and B2C models. She is responsible for creating a variety of content, including brochures, one-pagers, guides, and case studies for the company's go-to-market campaigns. Additionally, she utilizes HubSpot to maintain data integrity in the marketing automation platform and analyzes marketing data to shape future strategies, ensuring that campaign objectives are met.
Previous Experience in Marketing
Before joining Rent Ready, Lauren Barnes held several marketing positions. She worked as a Social Media Marketing Manager and Video Producer at Easy Healthcare Corporation from 2018 to 2019. In this role, she planned and executed industry events, enhancing the company's market presence. She also served as Marketing Director at Enterprise Builders Corporation from 2019 to 2020 and as Marketing Services Coordinator at Feld Entertainment from 2014 to 2016. These roles contributed to her expertise in marketing strategies and event management.
Educational Background
Lauren Barnes has a strong educational background in the arts and media. She earned a Master of Fine Arts (M.F.A.) in Independent Film and Digital Imaging from Governors State University, where she studied from 2015 to 2018. Prior to that, she obtained a Bachelor of Arts (B.A.) in Mass Communication/Media Studies from Lewis University, completing her degree from 2009 to 2014. This academic foundation has equipped her with essential skills applicable to her marketing career.
Internship and Early Career Experience
Lauren's early career included various internships that provided her with hands-on experience in multimedia and marketing. She worked as a Multimedia Intern at Prairie State College in 2018 and as an Assistant Videographer and Photographer at the same institution. Additionally, she interned at Vosh International as a Cinematographer, Editor, Sound Mixer, and Logistics Intern in 2017. These roles helped her develop technical skills and a comprehensive understanding of the marketing landscape.