Cassandra Shaffer
About Cassandra Shaffer
Cassandra Shaffer is a Senior Content Strategist at Rent The Runway, where she has developed digital content strategies that enhance online engagement. She has a background in fashion business management and has held various editorial and marketing roles in the fashion industry.
Work at Rent the Runway
Cassandra Shaffer has been working at Rent The Runway since 2021 as a Senior Content Strategist. In this role, she has developed a comprehensive digital content strategy that enhanced the company's online engagement. She has been involved in the strategic planning and execution of content that supports Rent The Runway's marketing objectives. Prior to her current position, she served as a Junior Content Strategist from 2018 to 2019 and as a Content Strategist from 2019 to 2021, contributing to various marketing initiatives.
Education and Expertise
Cassandra Shaffer studied at the Fashion Institute of Technology, where she earned a Bachelor's degree in Advertising and Marketing Communications with a minor in English from 2016 to 2018. She also holds an Associate of Arts and Sciences (AAS) degree in Fashion Business Management from the same institution, completed between 2014 and 2016. Additionally, she participated in the Summer Fashion Lab at LIM College in 2013. Her expertise lies in integrating editorial writing with digital content strategies to drive user engagement.
Background
Cassandra Shaffer completed her high school education at Miller Place High School from 2010 to 2014. She began her career in the fashion industry with internships at various organizations, including ELLE Magazine and Daily Mirror in 2016. She later interned at Moda Operandi, Inc. in 2017, where she held both a Marketing Intern and a Fashion Editorial Intern position. These experiences provided her with a foundation in fashion marketing and editorial content.
Achievements
During her tenure at Rent The Runway, Cassandra Shaffer played a key role in launching a successful social media campaign that increased brand visibility. She has contributed to the curation of market-specific content that aligns with Rent The Runway's brand identity. Her work has focused on enhancing online engagement through strategic content development and execution.
Previous Work Experience
Cassandra Shaffer has held various positions in the fashion industry prior to her current role. She worked as a Fashion Editorial Intern at Clique Brands in 2018 and completed multiple internships at Moda Operandi, Inc. in 2017. Additionally, she interned at Calvin Klein as a Marketing Intern and gained international experience as a Fashion Editorial Intern at Daily Mirror in London. These roles have contributed to her comprehensive understanding of fashion marketing and content strategy.