Jennifer Garfield
About Jennifer Garfield
Jennifer Garfield serves as the Director of Product Management at Rent The Runway, where she has worked since 2023. With extensive experience in product management across various companies, she focuses on enhancing user experience and leading growth initiatives.
Work at Rent the Runway
Jennifer Garfield serves as the Director of Product Management at Rent the Runway, a position she has held since 2023. In this role, she leads the Growth teams, focusing on critical areas such as Acquisition, Checkout Experience, Activation & Retention, Apps, and Marcom. Her responsibilities include creating user experiences that enhance customer engagement and satisfaction. She emphasizes collaboration with experts and stakeholders across the company to achieve these goals.
Previous Experience in Product Management
Prior to her current role, Jennifer Garfield held several significant positions in product management. She worked at The New York Times as Head of Product for Games from 2019 to 2021. Before that, she was the Director of Product Management at The Knot Worldwide from 2014 to 2019. Her experience also includes roles at Buoy Health, where she served as Director of Product Management from 2021 to 2023 and briefly as Sr Director of Product in 2023.
Education and Expertise
Jennifer Garfield earned her Bachelor of Science in Marketing from the University of Colorado Boulder, Leeds School of Business. She furthered her education by obtaining a Master of Science in Information Science, focusing on Usability and Human-Computer Interaction, from The University of Texas at Austin. Her educational background supports her expertise in creating effective user experiences and product strategies.
Background in Digital Media and Strategy
Jennifer Garfield has a diverse background in digital media and strategy. She began her career as an Online Advertising Intern at Komli in 2008. She then worked as a Digital Media Strategist at Omnicom Media Group UK from 2008 to 2010. Additionally, she held roles at Spiceworks, including Sr Account Manager for Strategic Accounts and Europe, and Client Services Team Manager.
Leadership and Team Development
Jennifer Garfield is recognized for her leadership skills and her ability to coach and motivate high-performing teams. She employs a 'bias for action' approach, focusing on aligning, deciding, executing, measuring, and improving processes. Her leadership style emphasizes creating product strategies and driving planning processes to address diverse challenges in product management.